ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI

Muhammad Rizki Saputra, . (2020) ANALISIS KEPUTUSAN PEMBELIAN HANDPHONE XIAOMI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (31kB)
[img] Text
AWAL.pdf
Download (395kB)
[img] Text
BAB.1.pdf
Download (205kB)
[img] Text
BAB.2.pdf
Restricted to Repository UPNVJ Only
Download (200kB)
[img] Text
BAB.3.pdf
Restricted to Repository UPNVJ Only
Download (175kB)
[img] Text
BAB.4.pdf
Restricted to Repository UPNVJ Only
Download (305kB)
[img] Text
BAB.5.pdf
Download (91kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (176kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (85kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (714kB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository UPNVJ Only
Download (969kB)

Abstract

This research takes the form of quantitative research that aims to explain the impact of brand equity, price, and quality of products on purchasing decisions. This study took a sample of Xiaomi mobile users. Samples taken were a number of 75 respondents, with a sampling technique using probability sampling and using simple random sampling. Data collection is obtained through the distribution of questionnaires conducted virtually without face to face by utilizing technology in the network (online). Smart PLS 3.0 software is used by researchers to analyze data using the PLS (Partial Least Squares) method. The final results obtained by researchers show how on one side of the variables of brand equity and product quality can influence a purchasing decision by consumers with a significant number. Meanwhile on the other hand the price variable has an ineffective and significant influence on purchasing decisions of Xiaomi phones..

Item Type: Thesis (Skripsi)
Additional Information: [No panggil: 1610111212] [Dosen Pembimbing 1: Hariyanto Ridwan] [Dosen Pembimbing 2: Jenji Gunaedi Argo] [Penguji 1: Alfatih Manggabarani] [Penguji 2: Miguna Astuti]
Uncontrolled Keywords: Brand Equity, Price, Product Quality, Purchasing Decisions
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: Muhammad Rizki Saputra
Date Deposited: 02 Sep 2021 13:48
Last Modified: 02 Sep 2021 13:48
URI: http://repository.upnvj.ac.id/id/eprint/7448

Actions (login required)

View Item View Item