KAMPANYE “JALAN HIJAU” OLEH BADAN PENGELOLA TRANSPORTASI JABODETABEK: (Studi Kasus Deskriptif Kualitatif Kampanye “Jalan Hijau” di Jakarta, Depok dan Bekasi)

Muhammad Rizki Pratama, . (2020) KAMPANYE “JALAN HIJAU” OLEH BADAN PENGELOLA TRANSPORTASI JABODETABEK: (Studi Kasus Deskriptif Kualitatif Kampanye “Jalan Hijau” di Jakarta, Depok dan Bekasi). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Kampanye Jalan Hijau is a movement initiated by Badan Pengelola Transportasi Jabodetabek to encourage peoples to switch from using private vehicles to mass public transportation accompanied by walking. This study uses a qualitative descriptive case study approach that searches data from August 19 to November 5 2019 with interview data collection techniques. The purpose of this study is to find out why BPTJ implements Kampanye Jalan Hijau and how the strategies used by BPTJ in organizing Kampanye Jalan Hijau from beginning to end. This study found that BPTJ carried out Kampanye Jalan Hijau activities based on transportation and health / environmental aspects. Then, BPTJ echoed Kampanye Jalan Hijau Campaign with the above the line, below the line strategy and invited the cooperation of other government agencies. Above the line is by holding a video contest on Instagram with attractive prizes, inviting the media to press backgrounds and media blasts, talk shows on the radio, and also through campaigns on social media through bloggers. Below the line is distributing officers to campaign to several campaign points, distributing souvenirs / merchandise, doing slogans also interacting directly with the public about complaints and input and filling out questionnaires in the field, displaying band entertainment, games, talk shows and also a exhibition. BPTJ also invited the cooperation of government agencies namely the Ministry of Health and also the Sekolah Tinggi Transportasi Darat.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 1610411032] [Pembimbing: Anter Venus] [Pembimbing 1: Anter Venus] [Pembimbing 2: Ratu Nadya W]
Uncontrolled Keywords:	Jalan Hijau Campaign, Campaign Strategy
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	Muhammad Rizki Pratama
Date Deposited:	12 Jan 2022 03:00
Last Modified:	12 Jan 2022 03:00
URI:	http://repository.upnvj.ac.id/id/eprint/7036

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