Miratul Hayati, . (2026) PENGARUH KEGUNAAN INFORMASI EWOM TERHADAP ADOPSI INFORMASI FILM JUMBO PADA PENGIKUT AKUN @WATCHMENID. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to determine the effect of eWOM information quality and source credibility on information adoption among the followers of the @WatchmenID account on platform X regarding the film Jumbo. This study uses a quantitative approach with a survey method involving 100 respondents. Data analysis was conducted through correlation testing, multiple linear regression, as well as T-test and F-test. The results show that both eWOM information quality and source credibility have a significant effect on information adoption, both partially and simultaneously, with eWOM information quality being the more dominant factor. These findings are consistent with the Information Adoption Model, which explains that a person's willingness to accept information is influenced by the quality of the information and the credibility of the source conveying it, meaning that the better the quality of the reviews and the more credible the source, the greater the tendency of the followers of the @WatchmenID account to adopt such information in evaluating the film. Keywords: eWOM, information quality, source credibility, information adoption, Information Adoption Model
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210411037] [Pembimbing: Windhi Tia Saputra] [Penguji 1: Witanti Prhiatiningsih] [Penguji 2: Anindita Lintangdesi Afriani] |
| Uncontrolled Keywords: | eWOM, information quality, source credibility, information adoption, Information Adoption Model |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | MIRA'TUL HAYATI |
| Date Deposited: | 02 Sep 2026 03:22 |
| Last Modified: | 02 Sep 2026 03:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/53809 |
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