STUDI FENOMENOLOGI PADA PELANGGAN CAFE SUNYI HOUSE OF COFFEE AND HOPE

Tiara Fitrianti Siregar, . (2026) STUDI FENOMENOLOGI PADA PELANGGAN CAFE SUNYI HOUSE OF COFFEE AND HOPE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Sunyi House of Coffee and Hope is an inclusive café that employs persons with sensory disabilities, particularly individuals who are deaf and non-verbal. As a result, interactions between workers and customers are predominantly carried out through nonverbal communication and sign language. Despite the limitations in verbal communication, the café continues to attract visitors, including repeat customers, which presents an interesting phenomenon regarding the communication experiences formed within this inclusive environment. This study aims to explore the communication experiences of customers when visiting and interacting with workers with disabilities at Sunyi House of Coffee and Hope, Barito branch. This study employed a qualitative approach using Alfred Schutz’s phenomenological method to understand the subjective meanings behind customers’ experiences. Data were collected through semi-structured in-depth interviews with customers who had visited the café more than once, supported by direct observation. The data were analyzed using the Miles and Huberman interactive model through the stages of data reduction, data display, and conclusion drawing. In addition, the analysis process involved open coding, axial coding, and selective coding. The findings show that customers’ communication experiences were shaped through because motives, which were influenced by prior knowledge and experiences, curiosity, interest in the concept of inclusivity, and limited previous interaction with persons with disabilities. Meanwhile, in-order-to motives were reflected in customers’ increased appreciation of inclusivity, their intention to revisit the café, and their tendency to recommend it to others. Nonverbal interactions presented challenges and barriers, but also encouraged processes of adaptation, meaning interpretation, as well as the development of empathy and awareness of inclusivity. Limitations in verbal communication remained an initial barrier for some customers during the interaction process. However, through adaptation, these barriers were gradually managed, leading to meaningful communication experiences within an inclusive social context. Keywords: Disability, Customers, Phenomenology

Item Type:	Thesis (Skripsi)
Additional Information:	[No.Panggil: 2210411044] [Pembimbing: Lusia Handayani] [Penguji 1: Windhi Tia Saputra] [Penguji 2: Ayu Wardani]
Uncontrolled Keywords:	Disability, Customers, Phenomenology
Subjects:	H Social Sciences > HT Communities. Classes. Races
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User:	TIARA FITRIANTI SIREGAR
Date Deposited:	01 Sep 2026 01:34
Last Modified:	01 Sep 2026 01:34
URI:	http://repository.upnvj.ac.id/id/eprint/53798

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