ANALISIS PERAN GREENPEACE TERHADAP PRAKTIK GREENWASHING OLEH H&M DALAM KEBERLANJUTAN BRAND FAST FASHION GLOBAL DI BANGLADESH

Muvida Natasya Maulidia, . (2026) ANALISIS PERAN GREENPEACE TERHADAP PRAKTIK GREENWASHING OLEH H&M DALAM KEBERLANJUTAN BRAND FAST FASHION GLOBAL DI BANGLADESH. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the role of Greenpeace as a transnational non-governmental organization (NGO) in responding to the greenwashing practices conducted by H&M in Bangladesh. The research is motivated by the increasing sustainability claims promoted by H&M despite growing criticism regarding the environmental and social impacts generated by the fast fashion industry in Global South countries, particularly Bangladesh as one of H&M’s major production hubs. This study employs a descriptive qualitative method, utilizing interviews and literature review as data collection techniques. The analysis is conducted using Climate Justice Theory and Transnational Advocacy Networks (TANs). The findings reveal that H&M’s greenwashing practices contribute to climate injustice by creating an imbalance between those who benefit economically and those who bear the environmental burden. In this context, Greenpeace acts as a transnational advocacy actor through campaigns, investigative reports, information dissemination, and reputational pressure to promote greater transparency and accountability from H&M. This study concludes that Greenpeace plays a significant role in monitoring greenwashing practices and advocating for a more equitable environmental governance system, although such efforts continue to face challenges due to the fast fashion business model that relies on mass production and overconsumption.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2210412043] [Pembimbing: Dini Putri Saraswati] [Penguji 1: Hartanto] [Penguji 2: M. Chairil Akbar Setiawan]
Uncontrolled Keywords:	Greenpeace, Greenwashing, H&M, Fast Fashion, Climate Justice, Bangladesh.
Subjects:	J Political Science > JZ International relations
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User:	MUVIDA NATASYA MAULIDIA
Date Deposited:	08 Sep 2026 04:12
Last Modified:	08 Sep 2026 04:12
URI:	http://repository.upnvj.ac.id/id/eprint/53674

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