PENERAPAN COMPETITIVE PROFILE MATRIX(CPM) DAN GRAND STRATEGY MATRIX PADA FORMULASI STRATEGI (Studi Kasus: D'clean Car Wash)

Roni Fayyaz Adli, . (2026) PENERAPAN COMPETITIVE PROFILE MATRIX(CPM) DAN GRAND STRATEGY MATRIX PADA FORMULASI STRATEGI (Studi Kasus: D'clean Car Wash). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

D’Clean Car Wash is a car wash service business located at Jl. Cidodol Raya No.3, Kebayoran Lama, South Jakarta, and has been operating since 2001. The business has a Google rating of 4.4 from 182 customer reviews. However, it still faces several problems, such as fluctuations in the number of customers, competition from nearby car wash businesses, and the need to improve service quality and facilities. Therefore, a systematic strategy formulation is needed to identify the competitive position and determine the most appropriate priority strategy to be implemented. The methods used in this research include the Competitive Profile Matrix (CPM), Strategic Position and Action Evaluation (SPACE) Matrix, Grand Strategy Matrix, SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results show that D’Clean Car Wash obtained a CPM total weighted score of 2.35 and ranked fourth out of five businesses analyzed. The SPACE Matrix result indicates that D’Clean Car Wash is positioned in the aggressive quadrant, while the Grand Strategy Matrix result places the business in Quadrant II. Based on the SWOT analysis, 11 alternative strategies were obtained and then evaluated using QSPM. The QSPM result shows that the strategy with the highest Sum Total Attractiveness Score (STAS) is WO3 with a score of 3.45, namely improving the comfort of the waiting room and conducting a gradual assessment of adding hydraulic facilities.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110312073] [Pembimbing: Nanang Alamsyah] [Penguji 1: Donny Montreano] [Penguji 2: Amenda Septiala Tarigan]
Uncontrolled Keywords: Car Wash, Strategy Formulation, CPM, SPACE Matrix, Grand Strategy Matrix, SWOT, QSPM
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: RONI FAYYAZ ADLI
Date Deposited: 28 Aug 2026 06:37
Last Modified: 28 Aug 2026 06:37
URI: http://repository.upnvj.ac.id/id/eprint/53036

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