PENGARUH KUALITAS INFORMASI DAN VISUALISASI METAFORIS KAMPANYE #INTIMACYINPRIVACY TERHADAP SIKAP FOLLOWERS DALAM KONSULTASI KESEHATAN SEKSUAL DARING

Adela Maritza Orlanda, . (2026) PENGARUH KUALITAS INFORMASI DAN VISUALISASI METAFORIS KAMPANYE #INTIMACYINPRIVACY TERHADAP SIKAP FOLLOWERS DALAM KONSULTASI KESEHATAN SEKSUAL DARING. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
Abstrak.pdf
Download (293kB)
[img] Text
Awal.pdf
Download (783kB)
[img] Text
Bab I.pdf
Restricted to Repository UPNVJ Only
Download (428kB)
[img] Text
BAB II.pdf
Restricted to Repository UPNVJ Only
Download (485kB)
[img] Text
BAB III.pdf
Restricted to Repository UPNVJ Only
Download (588kB)
[img] Text
BAB IV.pdf
Restricted to Repository UPNVJ Only
Download (600kB)
[img] Text
BAB V.pdf
Download (324kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (317kB)
[img] Text
Riwayat Hidup.pdf
Restricted to Repository staff only
Download (268kB)
[img] Text
Lampiran.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (15MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (162kB)

Abstract

Sexual health remains a sensitive issue to discuss openly, therefore digital communication strategies are needed to deliver messages in an informative, safe, and easily accepted manner by the audience. The #IntimacyInPrivacy campaign through Instagram @halodoc is one form of digital campaign that utilizes information quality and metaphorical visualization to communicate messages about online sexual health consultation. This study aims to examine the influence of information quality and metaphorical visualization in the #IntimacyInPrivacy campaign on followers’ attitudes toward online sexual health consultation. This research applied an explanatory quantitative approach using a survey method through the distribution of questionnaires to 415 respondents who were followers of Instagram @halodoc. The sample was determined using purposive sampling technique. The theoretical foundation of this study is the Elaboration Likelihood Model (ELM), which explains that the persuasion process can occur through two routes, namely the central route and the peripheral route. The data were analyzed using multiple linear regression analysis. The results show that information quality has a coefficient value of 8.380, while metaphorical visualization has a coefficient value of 7.135, and both variables significantly influence followers’ attitudes. Therefore, this study confirms the Elaboration Likelihood Model by showing that audience attitudes can be formed through cognitive processing of information quality and metaphorical visualization. Future research is expected to complement the findings of this study by examining other variables that may influence followers’ attitudes in the context of digital health campaigns.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411214] [Pembimbing: Anter Venus] [Penguji 1: Drina Intyaswati] [Penguji 2: Witanti Prihatiningsih}
Uncontrolled Keywords: information quality, metaphorical visualization, followers’ attitudes, Elaboration Likelihood Model, digital campaign
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: ADELA MARITZA ORLANDA ARYA
Date Deposited: 27 Aug 2026 06:37
Last Modified: 27 Aug 2026 06:37
URI: http://repository.upnvj.ac.id/id/eprint/52940

Actions (login required)

View Item View Item