Chanrayyan Abyan Shafy Putra, . (2026) TINJAUAN STRATEGI PEMASARAN PRODUK SAFE DEPOSIT BOX BERDASARKAN MARKETING MIX 7P PADA PT BANK SYARIAH INDONESIA TBK KC SAHARJO. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This final assignment aims to review the implementation of the marketing strategy for the Safe Deposit Box (SDB) product based on the 7P Marketing Mix concept, covering product, price, place, promotion, people, process, and Physical Evidence, at PT Bank Syariah Indonesia Tbk KC Saharjo. It also aims to identify challenges faced by the bank in marketing the SDB product to both priority and regular customers. The method used is descriptive qualitative, with data collected through in-depth interviews with related parties, direct observation at the branch office, and documentation studies of relevant supporting data. Data review was conducted by linking field findings with the 7P Marketing Mix theory as the basis for evaluating the marketing strategy applied. Through this study, it is expected to obtain a comprehensive overview of the SDB marketing strategy implementation, as well as to provide input for the bank in optimizing the marketing of the product in the future
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2310101070] [Pembimbing: Mira Rahmi] [Penguji 1: Nurendah Shinta Rachmawati] [Ketua Penguji: Subur] |
| Uncontrolled Keywords: | Marketing Strategy, 7P Marketing Mix, Safe Deposit Box, Bank Syariah Indonesia |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | CHANRAYYAN ABYAN SHAFY PUTRA |
| Date Deposited: | 04 Sep 2026 04:00 |
| Last Modified: | 04 Sep 2026 04:00 |
| URI: | http://repository.upnvj.ac.id/id/eprint/52294 |
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