Aura Rachmawaty, . (2026) RANCANG BANGUN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) BERBASIS WEBSITE PADA KADE PIE SUSU LEMBANG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital systems to improve operational efficiency and business competitiveness. Kade Pie Susu Lembang, a culinary MSME serving both Retail and wholesale partner segments, faces challenges due to manual management practices such as recording orders through WhatsApp, the absence of Retail history documentation, and difficulty in centrally monitoring transactions, resulting in suboptimal implementation of Customer Relationship Management (CRM) strategies. This research aims to design and build a website based CRM Information System for Kade Pie Susu Lembang using the Rapid Application Development (RAD) method, which consists of four stages: Requirements Planning, User Design, Construction, and Cutover, built using HTML, CSS, JavaScript, and PHP with the Laravel framework and MySQL as the database management system. The resulting system integrates features for Retail and partner data management, online product ordering, automatic transaction history recording, promotion management in the form of discounts and vouchers, partner stock reports, Retail feedback, and a CRM analytics dashboard, tested through Black Box Testing across 35 test scenarios, all of which were declared valid, demonstrating that the system is able to digitally integrate Kade Pie Susu Lembang's business processes, improve operational efficiency, and support more structured and centralized management of Retail and partner relationships.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2210512155] [Pembimbing 1: Tjahjanto] [Pembimbing 2: M. Bayu Wibisono] [Penguji 1: Bambang Tri Wahyono] [Penguji 2: Rifka Dwi Amalia] |
| Uncontrolled Keywords: | Customer Relationship Management, Rapid Application Development, Website, MSME, Kade Pie Susu Lembang |
| Subjects: | Q Science > QA Mathematics Q Science > QA Mathematics > QA75 Electronic computers. Computer science Q Science > QA Mathematics > QA76 Computer software |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | AURA RACHMAWATY |
| Date Deposited: | 02 Sep 2026 10:00 |
| Last Modified: | 02 Sep 2026 10:00 |
| URI: | http://repository.upnvj.ac.id/id/eprint/52120 |
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