MENGUNGKAP MAKNA INVESTASI PADA SELF-REWARD DALAM RUMAH TANGGA DI ERA BUDAYA HUSTLE

Muhammad Rheihan Nugroho, . (2026) MENGUNGKAP MAKNA INVESTASI PADA SELF-REWARD DALAM RUMAH TANGGA DI ERA BUDAYA HUSTLE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to examine how families interpret self-reward within household accounting practices in the era of hustle culture from an accounting perspective. Conventional accounting generally classifies expenditures as either expenses or investments based on expected future economic benefits. However, such a perspective is insufficient to explain household expenditures that are closely associated with emotional needs, affection, and family harmony. This study employed a qualitative method using an interpretive paradigm and Heideggerian existential phenomenology. Data were collected through in-depth interviews and observations involving a married couple and analyzed using the stages of reduction, construction, and destruction. The findings reveal that the meaning of self-reward shifts after individuals enter married life. Rather than serving merely as personal gratification, self-reward evolves into family-reward, emphasizing togetherness, emotional recovery, and the preservation of harmonious family relationships. Consequently, self-reward is understood not as a wasteful expense nor as an economic investment in the conventional accounting sense, but as an emotional investment that sustains psychological well-being and supports the continuity of family roles. These findings extend the concept of household accounting by demonstrating that financial decisions are grounded not only in economic rationality but also in love, affection, and relational values.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2210112211] [Pembimbing: Danang Mintuyuwono] [Penguji 1: Yongky Rangga Yuda Nugraha] [Ketua Penguji: Krisno Septyan]
Uncontrolled Keywords:	Household Accounting, Self-reward, Hustle Culture, Emotional Investment, Existential Phenomenology
Subjects:	H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Akuntansi (S1)
Depositing User:	MUHAMMAD RHEIHAN NUGROHO
Date Deposited:	07 Sep 2026 02:07
Last Modified:	07 Sep 2026 02:07
URI:	http://repository.upnvj.ac.id/id/eprint/51866

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