Rizka Ramadani, . (2026) DETERMINAN PERILAKU DONASI MELALUI PLATFORM CROWDFUNDING DOMPET DHUAFA PADA MASYARAKAT JABODETABEK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of philanthropy in Indonesia shows great potential, as reflected in the high level of donations and the achievements in the World Giving Index. However, the utilization of digital crowdfunding is still not optimal. On the other hand, the high use of social media and the level of religiosity have not fully driven an increase in donations. This indicates a gap between the potential for philanthropy and the realization of donations thru crowdfunding applications. This study aims to analyze the influence of religiosity, social awareness, and social media engagement on donation behavior through crowdfunding applications among the community in the Jabodetabek area. This study uses a quantitative approach involving 150 respondents from the Jabodetabek community who have donated thru the Dompet Dhuafa platform. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.0 through outer model and inner model testing. The research results show that religiosity, social awareness, and social media engagement have a positive and significant impact on donation behavior thru crowdfunding applications among the community in Jabodetabek. These findings imply that an increase in religiosity, social awareness, and engagement through social media can encourage community donation behavior. Therefore, philanthropic institutions need to develop strategies that not only strengthen religious values and social concern but also optimize social media as a means to build community engagement in digital donation activities.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210116037] [Pembimbing: Diva Azka Karimah] [Penguji 1: Sasmita Nurvinda Laili] [Ketua Penguji: Ade Nur Rohim] |
| Uncontrolled Keywords: | Donation Behaviour, Religiosity, Social Awareness, and Social Media Engagement |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory T Technology > T Technology (General) T Technology > TX Home economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | RIZKA RAMADANI |
| Date Deposited: | 02 Sep 2026 01:47 |
| Last Modified: | 02 Sep 2026 01:47 |
| URI: | http://repository.upnvj.ac.id/id/eprint/51646 |
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