INTERPRETASI DAN AKOMODASI EMOJI SENYUM DALAM KOMUNIKASI DIGITAL LINTAS GENERASI DI TEMPAT KERJA :Studi Deskriptif Pada Pegawai Gen X dan Gen Z Di PT X Logistik Bekasi

Amalia Juwita Agriyani, . (2026) INTERPRETASI DAN AKOMODASI EMOJI SENYUM DALAM KOMUNIKASI DIGITAL LINTAS GENERASI DI TEMPAT KERJA :Studi Deskriptif Pada Pegawai Gen X dan Gen Z Di PT X Logistik Bekasi. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Emojis exist as a form of adaptation in digital communication because text-based messages are not fully capable of displaying nonverbal expressions. However, the use of emojis is not always interpreted the same by every individual, especially when viewed from a generational perspective. This difference aims to analyze the interpretation of Generation X and Generation Z employees towards the smile emoji and the forms of accommodation they make to build mutual understanding. This study uses a descriptive qualitative approach with a purposive sampling technique. Data were obtained through interviews and documentation with PT X employees. The theory used as an analytical tool in this study is the Communication Accommodation Theory. The results show that Generation X and Generation Z employees have different understandings of the smile emoji. Generation Z employees tend to make convergence accommodations such as single meanings of the smile emoji or by adding other emojis. In contrast, Generation X employees tend to make divergence accommodations by maintaining the literal use of emojis as a form of friendliness and politeness. Accommodations are made to maintain a professional image, reduce the potential for misunderstandings and create effective and harmonious work communication.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210411174] [Pembimbing: Luqman Hakim] [Penguji 1: Windhiadi Yoga Sembada] [Penguji 2: Hermina Manihuruk]
Uncontrolled Keywords: digital communication, smiley emoji, cross-generational communication, communication accommodation
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: AMALIA JUWITA AGRIYANI
Date Deposited: 30 Aug 2026 09:58
Last Modified: 30 Aug 2026 09:58
URI: http://repository.upnvj.ac.id/id/eprint/51375

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