Maryam Adelia, . (2026) KUALITAS LAYANAN DAN KEPUTUSAN PENGGUNAAN MOBILE BANKING WONDR BY BNI PADA MAHASISWA FEB UPN ‘VETERAN’ JAKARTA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Technological development has encouraged the banking sector to provide digital services such mobile banking to fulfill customers’ transaction needs quickly, easily, and efficiently. Wondr by BNI is a mobile banking service whose number of users continues to increase, making service quality an important aspect to consider. This final project aims to determine the service quality and usage decision of Wondr by BNI mobile banking among students of FEB UPN “Veteran” Jakarta. The research method used is descriptive quantitative, with data collected through an online questionnaire using Google Form and a literature study. The sampling technique applied was purposive sampling, involving 60 student respondents who use Wondr by BNI, with data processed using a Likert scale. The results show that the service quality of Wondr by BNI is fairly good in terms of ease of use, access speed, security, and convenience, which encourages students to keep using the service for daily financial transactions. It can be concluded that good service quality plays an important role in encouraging the sustainable usage decision of mobile banking. The author suggests that BNI continue improving access speed, system security, and feature completeness, while students maintain the confidentiality of personal data when using the application.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2310101026] [Pembimbing: Elia Erna Nurdiani] [Ketua Penguji: Prima Dwi Priyatno] [Penguji 1: Sasmita Nurvinda Laili] |
| Uncontrolled Keywords: | Service Quality, Mobile Banking, Perceived Ease of Use, Usage Decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | MARYAM ADELIA |
| Date Deposited: | 26 Aug 2026 06:55 |
| Last Modified: | 26 Aug 2026 06:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/51123 |
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