Dewi Puspitasari, . (2026) ANALISIS KEBUTUHAN DAN PERANCANGAN SISTEM CRM BERBASIS WEB UNTUK PENGELOLAAN PELANGGAN PT MITRA UTAMA BUDIDAYA. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
PT Mitra Utama Budidaya is a company engaged in the sale of fish feed and aquaculture equipment. Transaction recording still relies on manual receipts, leaving customer data unstructured, and the absence of a dedicated feedback channel means customer input goes undocumented. This study aimed to design a web-based Customer Relationship Management (CRM) system to support customer data management, transaction history, and feedback management at PT Mitra Utama Budidaya. System design used the Waterfall method, with data collected through observation, interviews, and documentation, and problem identification conducted using the PIECES framework. The resulting system includes modules for customer management, product management, transactions, reporting, and a feedback feature accessible via a dedicated link without login. System modeling used Flowmap and UML diagrams covering use case, activity, sequence, and class diagrams. Based on the results of Black Box Testing, all system features were able to function in accordance with the established requirements. The trial conducted with PT Mitra Utama Budidaya also showed that the system could support the company's operational activities, particularly in managing customer data and feedback in a more structured manner.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2310501006] [Pembimbing: Kraugusteeliana] [Penguji 1: Ika Nurlaili] [Penguji 2: M Bayu Wibisono] |
| Uncontrolled Keywords: | Customer Relationship Management (CRM), web-based system, PT Mitra Utama Budidaya, customer feedback, Waterfall method. |
| Subjects: | Q Science > QA Mathematics > QA76 Computer software T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (DIII) |
| Depositing User: | DEWI PUSPITASARI |
| Date Deposited: | 24 Aug 2026 03:31 |
| Last Modified: | 24 Aug 2026 03:31 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50973 |
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