Rahmi Meldayati, . (2026) PENGARUH PUSH DAN PULL FACTOR TERHADAP KEPUTUSAN MENGUNJUNGI PARIWISATA HALAL YANG DIMODERASI OLEH RELIGIUSITAS DAN TEKNOLOGI VIRTUAL REALITY. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The rapid growth of the Islamic economy has encouraged halal tourism destinations in Indonesia to adopt immersive technologies to attract visitors. In practice, there remains a gap in understanding the interaction between tourist motivation, levels of religiosity, and the effectiveness of digital technology in influencing visitation decisions. This study aims to analyze the influence of push factors and pull factors on the decision to visit halal tourism destinations. Religiosity and the utilization of Virtual Reality (VR) technology are positioned as moderating variables within the research model. The primary theoretical frameworks employed are the push-pull motivation theory and the Technology Acceptance Model (TAM). This research utilizes a quantitative approach, distributing questionnaires to 400 Muslim tourists in DKI Jakarta. The sampling technique utilized the Slovin formula and purposive sampling procedures. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) via SmartPLS 4.0 software. Descriptive analysis results indicate that push factors (86%), pull factors (86%), and religiosity (86%) all fall within the "Very Good" category. Meanwhile, the utilization of VR technology is categorized as "Fairly Good" with an average score of 65.81%. Hypothesis testing demonstrates that push and pull factors have a positive and significant influence on the decision to visit, with an R-Square value of 0.742. This indicates that the model explains 74.2% of the variance in the visitation decision variable. Moderating effect tests reveal that religiosity does not have a significant impact ($P\text{-Value} > 0.05$) in strengthening the relationship between the primary variables. Similarly, VR technology did not prove to be a significant moderating variable regarding the decision to visit due to technical usage barriers. This study concludes that the integration of spiritual values and technological innovation is the key to strengthening the modern halal tourism sector.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil: 2210422018] [Pembimbing 1: Ana Kuswanti] [Pembimbing 2: Yani Hendrayani] [Penguji 1: Yudie Aprianto] [Penguji 2: Witanti Prihatiningsih] |
| Uncontrolled Keywords: | Push Factor, Pull Factor, Religiosity, Virtual Reality. |
| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S2) |
| Depositing User: | RAHMI MELDAYATI |
| Date Deposited: | 11 May 2026 05:46 |
| Last Modified: | 11 May 2026 05:46 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50354 |
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