PENGARUH KONTEN AKUN TIKTOK @DOSEN_FASHYUN TERHADAP AWARENESS GENERASI Z DALAM AJAKAN UNTUK BERHENTI MENGGUNAKAN FAST FASHION

Cindy Annisa Dwi Sulistyowati, . (2026) PENGARUH KONTEN AKUN TIKTOK @DOSEN_FASHYUN TERHADAP AWARENESS GENERASI Z DALAM AJAKAN UNTUK BERHENTI MENGGUNAKAN FAST FASHION. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (260kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (505kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (406kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (704kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (283kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (287kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (153kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (20MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (391kB)

Abstract

The development of social media has made it an effective medium for information dissemination and public education, particularly among Generation Z. TikTok is currently one of the most widely used social media platforms, offering diverse content, including discussions on fast fashion, which has negative impacts on the environment and promotes consumptive behavior. The TikTok account @dosen_fashyun serves as a content creator that consistently provides educational content about the dangers of fast fashion and encourages audiences to stop using it. This study aims to examine the influence of the TikTok account @dosen_fashyun’s content on Generation Z’s awareness of the call to stop using fast fashion. The results indicate that, for Variable X, the Audio & Visual and Language Use dimensions received the highest evaluations, while the Content Concept dimension received the lowest evaluation related to the novelty of the theme. For Variable Y, the Non-Judging of Inner Experience dimension received the highest evaluation, whereas the Describing dimension received the lowest. This study applies the Elaboration Likelihood Model (ELM), which explains that the content of the TikTok account @dosen_fashyun is processed by Generation Z through both central and peripheral routes, thereby increasing awareness of fast fashion issues. Keywords: TikTok, Social Media Content, Awareness, Generation Z, Fast Fashion

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411148] [Pembimbing: Zayyin Abdul Quddus] [Penguji 1: Rini Riyantini] [Penguji 2: Anindita Lintangdesi Afriani]
Uncontrolled Keywords: TikTok, Social Media Content, Awareness, Generation Z, Fast Fashion
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: CINDY ANNISA DWI SULISTYOWATI
Date Deposited: 06 May 2026 06:52
Last Modified: 06 May 2026 06:52
URI: http://repository.upnvj.ac.id/id/eprint/50297

Actions (login required)

View Item View Item