Farrel Nathania, . (2026) GASTRODIPLOMASI DALAM MEMBENTUK NATION BRANDING INDONESIA MELALUI WONDERFUL INDONESIA RESTAURANT DI PRANCIS PERIODE 2018-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Gastrodiplomacy is a public diplomacy instrument used by countries to build a national image through culinary promotion as part of cultural identity. Indonesia implemented gastrodiplomacy in France through the Wonderful Indonesia program, partnering with Indonesian restaurants as promotional partners. However, compared to other countries, the implementation of Indonesian gastrodiplomacy in France is still limited, while the level of familiarity of Indonesian cuisine among the French public is relatively low. Therefore, Indonesia's gastrodiplomacy strategy requires further study. This study aims to analyze the implementation of Indonesia's gastrodiplomacy strategy in France and assess the resulting culinary branding. This study used qualitative methods through interviews, literature studies, media analysis, and public reviews of Wonderful Indonesia partner restaurants. The analytical framework uses the concepts of gastrodiplomacy and nation branding with Juyan Zhang's strategic approach. The results show that Indonesian gastrodiplomacy has resulted in limited culinary branding, particularly in building positive perceptions of the authenticity and richness of Indonesian cuisine. However, this branding has not yet developed into a strong nation branding due to limitations in scale, coordination, and the absence of coalition strategies and public education.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110412189] [Pembimbing: Wiwiek Rukmi Dwi Astuti] [Penguji 1: Nurmasari Situmeang] [Penguji 2: Nurfarah Nidatya] |
| Uncontrolled Keywords: | Diaspora, Indonesian Gastrodiplomacy, Nation Branding, Wonderful Indonesia Restaurant |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | FARREL NATHANIA |
| Date Deposited: | 05 May 2026 13:05 |
| Last Modified: | 05 May 2026 13:05 |
| URI: | http://repository.upnvj.ac.id/id/eprint/50047 |
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