H&M’S SUSTAINABILITY STRATEGY IN SUPPORTING INVESTMENT ACTIVITIES IN BANGLADESH 2020–2024

Dinda Aalifah Putri Fithriandy, . (2026) H&M’S SUSTAINABILITY STRATEGY IN SUPPORTING INVESTMENT ACTIVITIES IN BANGLADESH 2020–2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The fast fashion industry has attracted significant global attention due to its environmental impacts and unsustainable production practices. These impacts have compelled industry actors, including H&M, to adopt and integrate sustainability strategies into their business models and investment decisions. Increasing pressure from consumers, investors, and international regulations has further encouraged multinational corporations such as H&M to direct their operational activities and investments toward more sustainable practices. This study aims to analyze the sustainability strategies implemented by H&M in Bangladesh during the period 2020–2024. The research employs a descriptive qualitative approach, with data collected through a literature review of national and international academic journals, as well as secondary data from sustainability reports, annual reports, academic publications, non-governmental organization documents, and online media sources. The findings indicate that H&M’s green strategy functions not only as a sustainability orientation but also as a mechanism for risk mitigation, compliance with international regulations, reputation building, and the creation of long-term competitive advantage. The implementation of sustainability strategies in Bangladesh reflects the company’s efforts to respond to global pressures while maintaining legitimacy and investment sustainability in a key producer country. Keywords: H&M, Bangladesh, MNC, Sustainability Programmes

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110412113] [Pembimbing: R. Maisa Yudono] [Penguji 1: Hartanto] [Penguji 2: Dini Saraswati]
Uncontrolled Keywords: H&M, Bangladesh, MNC, Sustainability Programmes
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: DINDA AALIFAH PUTRI FITHRIANDY
Date Deposited: 27 Apr 2026 10:27
Last Modified: 27 Apr 2026 10:27
URI: http://repository.upnvj.ac.id/id/eprint/49978

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