IMPLEMENTASI STRATEGI ARAB SAUDI DALAM MENINGKATKAN INVESTASI ASING LANGSUNG DI SEKTOR EKONOMI KREATIF SEBAGAI UPAYA DIVERSIFIKASI PERIODE 2020-2022

Rangga Syahputra, . (2026) IMPLEMENTASI STRATEGI ARAB SAUDI DALAM MENINGKATKAN INVESTASI ASING LANGSUNG DI SEKTOR EKONOMI KREATIF SEBAGAI UPAYA DIVERSIFIKASI PERIODE 2020-2022. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Saudi Arabia is undertaking a massive economic transformation to break away from its dependence on oil through the Saudi Vision 2030 framework. This research highlights Saudi Arabia's strategy of utilizing Foreign Economic Policy to attract Foreign Direct Investment (FDI) into the creative economy sector, particularly tourism, during the 2020-2022 period. Employing a descriptive qualitative method and interviews with industry practitioners, this study finds that the pandemic actually served as a catalyst for the acceleration of reforms in Saudi Arabia. The findings indicate that the government utilized the Public Investment Fund (PIF) as the primary funding source to de-risk the initial development of 'Giga-Projects,' such as NEOM and The Red Sea Project, in order to convince global investors. This strategy proved effective; Saudi Arabia succeeded in recovering its tourism sector faster than global trends in 2022. However, implementation continues to face challenges, including a shortage of skilled local labor, regional competition with the United Arab Emirates, and reputational issues regarding human rights that overshadow the country's nation branding efforts.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110412021] [Pembimbing: M. Chairil Akbar] [Penguji 1: Shanti Darmastuti] [Penguji 2: Andi Kurniawan]
Uncontrolled Keywords: Saudi Vision 2030, Creative Economy, Tourism, Economic Diversification, Foreign Direct Investment (FDI).
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: RANGGA SYAHPUTRA
Date Deposited: 11 Apr 2026 01:52
Last Modified: 11 Apr 2026 01:52
URI: http://repository.upnvj.ac.id/id/eprint/49970

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