Firmansyah, . (2025) STRATEGI PRODUKSI KONTEN DI INSTAGRAM YANG DITERAPKAN OLEH YOUTZ MEDIA SEBAGAI MEDIA SUPPORT DAN MEDIA AGENCY. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of digital media and the creative industry demands content production strategies that are not only visually engaging but also relevant and valuable to the audience. This study analyzes the content production strategy of Youtz Media on Instagram as both a media support platform and a media agency targeting young audiences. The approach used is qualitative, data were collected through in-depth interviews, participatory observation, and literature review, then analyzed using the Miles and Huberman (1994) model. The results show that Youtz Media implements its content production strategy through the POAC framework (Planning, Organizing, Actuating, Controlling). The planning stage emphasizes value orientation, issue relevance, and audience needs; organizing is carried out through a flexible and collaborative team structure; actuating highlights creativity through experimentation and adaptation to digital dynamics; while controlling ensures quality through performance evaluation and risk management. These findings indicate that the success of Youtz Media content production strategy is not solely based on technical aspects but also on the integration of creativity, strategic management, and audience understanding.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110411023] [Pembimbing: Dede Suprayitno] [Penguji 1: Ayu Wardani] [Penguji 2: Dewanto Samodro] |
| Uncontrolled Keywords: | content production strategy, digital media, POAC, Youtz Media, Instagram. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | FIRMANSYAH |
| Date Deposited: | 02 Apr 2026 07:32 |
| Last Modified: | 02 Apr 2026 07:32 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42959 |
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