STRATEGI KOMUNIKASI KRISIS DALAM MEMBANGUN REPUTASI TENTARA NASIONAL INDONESIA PADA PENANGANAN KASUS JUDI ONLINE PADA TAHUN 2023-2024

Mandhalika Nur Caunisya, . (2026) STRATEGI KOMUNIKASI KRISIS DALAM MEMBANGUN REPUTASI TENTARA NASIONAL INDONESIA PADA PENANGANAN KASUS JUDI ONLINE PADA TAHUN 2023-2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

The involvement of Indonesian National Armed Forces (Tentara Nasional Indonesia/TNI) personnel in online gambling activities during the 2023–2024 period triggered a reputational crisis that affected public trust in the military institution. This crisis is significant given TNI’s strong association with discipline, moral integrity, and exemplary conduct. This study aims to analyze the implementation of crisis communication strategies by TNI in addressing online gambling cases and their role in institutional reputation recovery. This research adopts a qualitative approach using in-depth interviews with key informants and internal TNI personnel involved in crisis communication management, supported by document analysis of official publications. The analysis is guided by the Situational Crisis Communication Theory (SCCT) framework. The findings indicate that the online gambling case was categorized as a preventable crisis, leading TNI to implement rebuild and bolstering strategies simultaneously. The rebuild strategy was carried out through law enforcement measures, disciplinary sanctions, internal moral development, and transparent public communication. Meanwhile, the bolstering strategy focused on reinforcing institutional values, publicizing social and humanitarian activities, and utilizing official media channels to strengthen moral legitimacy. The integration of corrective actions and positive image reinforcement proved to be a key factor in restoring institutional reputation. Keywords: Crisis Communication, Indonesian National Armed Forces, Online Gambling, Institutional Reputation, SCCT

Item Type: Thesis (Skripsi)
Additional Information: [No Panggil: 2110411220] [Pembimbing: Rizkiya Ayu Maulida] [Penguji 1: Aan Setiadarma] [Penhuji 2: Kumala Hayati]
Uncontrolled Keywords: Crisis Communication, Indonesian National Armed Forces, Online Gambling, Institutional Reputation, SCCT
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: MANDHALIKA NUR CAUNISYA
Date Deposited: 05 May 2026 03:06
Last Modified: 05 May 2026 03:06
URI: http://repository.upnvj.ac.id/id/eprint/42934

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