Agung Septianingrum, . (2025) PERANCANGAN BUSINESS INTELLIGENCE BERBASIS ANALITIK DESKRIPTIF DALAM UPAYA PENINGKATAN PENDAFTARAN CALON SISWA BARU DI SMK TADIKA PERTIWI CINERE. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Amid the increasing competition among Vocational High Schools (Sekolah Menengah Kejuruan or SMK), the utilization of data-driven technology has become a strategic necessity to attract prospective students more effectively and in a more targeted manner. SMK Tadika Pertiwi Cinere faces challenges in the form of fluctuations and a declining trend in the number of applicants in recent years, despite offering excellent vocational programs. This study aims to design a Business Intelligence (BI) system based on descriptive analytics to enhance the effectiveness of new student admissions. The development process follows the Business Intelligence Roadmap Development (BIRD) framework by Moss and Atre, which includes the stages of Justification, Planning, Business Analysis, Design, Construction, and Deployment. Analysis of student registration data from 2017 to 2025 revealed a total of 1,067 applicants from 157 origin schools across 12 sub-districts, with the Office Management and Business Services (MPLB) and Online Business and Marketing (BDP) programs being the most dominant choices. The outcome of this research is presented in the form of a web-based student registration monitoring system featuring an interactive dashboard that visualizes yearly registration trends, school origins, applicant regions, and program preferences, serving as a foundation for data-driven strategic decision-making. The implementation of this BI system is expected to enhance SMK Tadika Pertiwi Cinere’s competitiveness and expand its promotional reach and student recruitment effectiveness in the future.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110512105] [Pembimbing 1: Andhika Octa Indarso] [Pembimbing 2: M. Octaviano] [Penguji 1: Nurhafifah Matondang] [Penguji 2: Sarika] |
| Uncontrolled Keywords: | business intelligence, descriptive analytics, website, dashboard, smk tadika pertiwi |
| Subjects: | L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB1603 Secondary Education. High schools L Education > LC Special aspects of education T Technology > T Technology (General) Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Fakultas Ilmu Komputer > Program Studi Sistem Informasi (S1) |
| Depositing User: | AGUNG SEPTIANINGRUM |
| Date Deposited: | 22 Mar 2026 07:20 |
| Last Modified: | 22 Mar 2026 07:20 |
| URI: | http://repository.upnvj.ac.id/id/eprint/42520 |
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