ANANDA TOHPATI’S POLITICAL COMMUNICATION STRATEGY : To Challenge Nepotism Stigma In The 2024 Legislative Election For The Indonesian House Of Representatives

Ratu Aisyah Diva Maha, . (2025) ANANDA TOHPATI’S POLITICAL COMMUNICATION STRATEGY : To Challenge Nepotism Stigma In The 2024 Legislative Election For The Indonesian House Of Representatives. ANANDA TOHPATI’S POLITICAL COMMUNICATION STRATEGY TO CHALLENGE NEPOTISM STIGMA IN THE 2024 LEGISLATIVE ELECTION FOR THE INDONESIAN HOUSE OF REPRESENTATIVES, 09 (03). pp. 1852-1859. ISSN e-ISSN: 2598-120X; p-ISSN: 2598-117X

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Abstract

This study examines the political communication strategies of Ananda Tohpati to combat the stigma of nepotism ahead of the 2024 Indonesian Legislative Elections. It also investigates the challenges faced by candidates with family ties to officials in building a positive image and gaining public trust. To explore the various creative approaches employed by Ananda, a qualitative method was used, including interviews and literature research. The findings indicate that Ananda's success is not solely dependent on his family background but also on his dedication and engagement with the community. He demonstrated that door-to-door campaigns and programs responsive to community needs significantly reduced the stigma of nepotism and increased voter support which aligns with the principles of Harold Lasswell’s communication theory. This study emphasizes the importance of effective political communication and direct engagement with the public to address negative perceptions and support candidates from political backgrounds with genuine backing.

Item Type: Article
Additional Information: [No.Panggil: 2210413013] [Pembimbing: M. Prakoso Aji] [Penguji 1; Ardli Johan] [Penguji 2; Restu Rahmawati]
Uncontrolled Keywords: Nepotism Stigma, Ananda Tohpati, Public Trust, Community Engagement, Legislative Elections
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: RATU AISYAH DIVA MAHA
Date Deposited: 17 Mar 2026 02:36
Last Modified: 17 Mar 2026 02:36
URI: http://repository.upnvj.ac.id/id/eprint/42195

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