PENGARUH CREDIBILITY INFLUENCERS, CONSUMER TRUST , AND FINANCIAL LITERACY TERHADAP PURCHACE DECISION ASET KRIPTO DI INDONESIA

M.Raid Aqil, . (2025) PENGARUH CREDIBILITY INFLUENCERS, CONSUMER TRUST , AND FINANCIAL LITERACY TERHADAP PURCHACE DECISION ASET KRIPTO DI INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study, entitled The Influence of Credibility Influencers, Consumer Trust , and Financial Literacy on Purchase Decisions of Crypto Assets in Indonesia, aims to examine the effect of influencer credibility, Consumer Trust , and Financial Literacy on consumers’ Purchase Decisions regarding crypto assets. The research involved 117 Indonesian respondents who had invested in crypto assets for at least three months. Primary data were collected through a Likert-scale questionnaire and analyzed using the PLS-SEM method with SmartPLS 4.0. The results indicate that (1) Credibility Influencers have a positive and significant effect on Purchase Decision, (2) Consumer Trust has a positive and significant effect on Purchase Decision, and (3) Financial Literacy has no significant effect on Purchase Decision of crypto assets in Indonesia. Collectively, the three independent variables explain 35.9% of the variance in Purchase Decision, with the Q² predict value indicating a medium-to-strong predictive capability. These findings suggest that investors’ Purchase Decisions in the high-risk crypto environment are influenced more by the credibility of influencers and their trust in crypto platforms or brands than by their level of Financial Literacy. The practical implications highlight the need for transparent influencer collaborations, stronger governance and security measures by industry players, and the continuous development of Financial Literacy programs to support more rational and well-informed investment decisions.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil : 2210111115] [Pembimbing : Pusporini] [Ketua Penguji : Guntur Syahputra Saragih] [Penguji 1 : Risty Rahma Dafina]
Uncontrolled Keywords: Credibility Influencers, Crypto Assets, Consumer Trust , Financial Literacy, Purchase Decision.
Subjects: H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: MUHAMMAD RAID AQIL
Date Deposited: 14 Apr 2026 14:04
Last Modified: 14 Apr 2026 14:04
URI: http://repository.upnvj.ac.id/id/eprint/41971

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