Nurulia Amanda, . (2025) PENGARUH SERTIFIKASI HALAL, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM HALAL DI KOTA DEPOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (238kB) |
|
Text
AWAL.pdf Download (911kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (240kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (410kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (331kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (553kB) |
|
Text
BAB V.pdf Download (160kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (830kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (148kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (4MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (10MB) |
|
Text
ARTIKEL JURNAL.pdf Restricted to Repository staff only Download (331kB) |
Abstract
The The growth of the halal industry in Indonesia shows a positive trend along with the increasing awareness of the Muslim community regarding the importance of consuming products that comply with sharia principles. However, many micro, small, and medium enterprises (MSMEs) have not fully met halal standards, particularly in terms of certification, raw materials, and production processes. This phenomenon raises questions about the factors that influence consumers’ purchasing decisions for halal products from MSMEs, especially in Depok City. This study aims to analyze the effects of halal certification, product quality, and price on purchasing decisions for halal MSME products. This research employs a quantitative approach using Partial Least Squares (PLS) analysis. Data were collected through the distribution of questionnaires to 122 respondents who are consumers of halal MSMEs in Depok City. The results indicate that halal certification has a positive and significant effect on purchasing decisions. In addition, product quality also has a significant effect on purchasing decisions. Furthermore, price significantly influences purchasing decisions for halal MSME products in Depok City.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [Nim :2110116062] [Pembimbing: Lili Puspita Sari] [Penguji : Prima Dwi Priyatno] [Penguji : Sasmita Nurvinda Laili] |
| Uncontrolled Keywords: | Halal Certification, Product Quality, Price, Purchasing Decision |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | NURULIA AMANDA |
| Date Deposited: | 30 Apr 2026 06:01 |
| Last Modified: | 30 Apr 2026 06:01 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41798 |
Actions (login required)
 |
View Item |