Hevinanto Bagus Nugroho Wibisono, . (2025) PENGARUH ONLINE REVIEW, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (111kB) |
|
Text
AWAL.pdf Download (3MB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (816kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (427kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (254kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB 5.pdf Download (144kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (169kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository staff only Download (180kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (3MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (21MB) |
|
Text
ARTIKEL KI.pdf Download (1MB) |
Abstract
This study is a quantitative research aimed at identifying, analyzing, and demonstrating the influence of online reviews, brand image, and product quality—both simultaneously and partially—on purchase decisions. The research involved 205 respondents who had previously purchased a Samsung smartphone and conducted their activities within the DKI Jakarta area as the primary data source. Secondary data were obtained from various relevant references. The study employed multiple linear regression analysis using SPSS version 29.0.2.0. Both descriptive and inferential approaches were applied, including classical assumption tests and hypothesis testing. The findings indicate that (1) online reviews have a significant effect on purchase decisions, (2) brand image has a significant effect on purchase decisions, (3) product quality does not have a significant effect on purchase decisions, and (4) online reviews, brand image, and product quality collectively have a significant effect on purchase decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2110111149] [Dosen Pembimbing: Guntur Syahputra Saragih] [Penguji 1: Princhita Nabila Maram Pahlawan] [Ketua Penguji: Alfatih Sikki Manggabarani] |
| Uncontrolled Keywords: | Online Review, Brand Image, Product Quality, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | HEVINANTO BAGUS NUGROHO WIBISONO |
| Date Deposited: | 26 Mar 2026 04:09 |
| Last Modified: | 26 Mar 2026 04:09 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41756 |
Actions (login required)
 |
View Item |