Raditya Rachman, . (2025) PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN PRODUK SKINCARE MS GLOW. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The study entitled “The Influence of Product Quality, Brand Image, and Brand Trust on Customer Loyalty toward MS Glow Skincare Products” aims to examine whether product quality, brand image, and brand trust have an effect on customer loyalty toward MS Glow. This study uses individuals residing in DKI Jakarta who have previously used MS Glow products as the research sample. Hypothesis testing in this study was conducted using the PLS-SEM approach with SmartPLS 4 as the analytical tool. The results indicate that (1) product quality has a significant effect on customer loyalty, (2) brand image has a significant effect on customer loyalty, and (3) brand trust does not have a significant effect on customer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil : 2210111208] [Pembimbing : Pusporini] [Penguji 1 : Alfatih Sikki Manggabarani] [Ketua Penguji : Prasetyo Hadi] |
| Uncontrolled Keywords: | product quality, brand image, brand trust, customer loyalty. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | RADITYA RACHMAN |
| Date Deposited: | 26 Mar 2026 04:55 |
| Last Modified: | 26 Mar 2026 04:55 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41593 |
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