Mohamad Faizul Amri Budianto, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN HIJAB HALAL DI DKI JAKARTA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the influence of halal literacy, halal label perception, and halal lifestyle on purchasing decisions for halal hijabs in Jakarta. The phenomenon of halal-certified hijabs has become an interesting issue amidst the development of the halal fashion industry in Indonesia, along with the emergence of different public responses to the urgency of halal certification. This study used a quantitative approach with a purposive sampling method with 127 Muslim women respondents in the Jakarta area. Data were collected through an online questionnaire with a four-point Likert scale and analyzed using SPSS data processing applications through a series of tests such as validity, reliability, classical assumptions, and multiple linear regression. The results of the study indicate that halal literacy, perception of halal labels, and halal lifestyle have a positive influence on the decision to purchase halal hijabs, with halal lifestyle being the most dominant variable. Simultaneously, all three independent variables have a positive and significant influence on purchasing decisions. These findings confirm that the higher the level of halal literacy, the better the individual's perception of halal labels, and the more consistent the implementation of a halal lifestyle, the greater the tendency to purchase halal hijabs. This research is expected to provide a deeper understanding for academics, practitioners, and the wider community regarding the factors influencing the decision to purchase halal hijabs
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116019] [Pembimbing: Sasmita Nurvinda Laili] [Penguji 1: Tati Handayani] [Penguji 2: Fadhli Suko Wiryanto |
| Uncontrolled Keywords: | Halal Labels, Halal Lifestyle, Halal Literacy, Purchase Decisions |
| Subjects: | B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | MOHAMAD FAIZUL AMRI BUDIANTO |
| Date Deposited: | 30 Mar 2026 04:29 |
| Last Modified: | 30 Mar 2026 04:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41531 |
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