Nurul Kusumaningrum, . (2025) FAKTOR-FAKTOR KEPUASAN BERKUNJUNG DAN CITRA DESTINASI SEBAGAI VARIABEL MEDIASI DI WISATA HALAL MALANG. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The development of halal tourism in Indonesia has grown rapidly along with the increasing number of Muslim tourists, both domestic and international. Malang has emerged as a potential destination for halal tourism development, as it offers natural, cultural, religious, and educational attractions that are Muslim-friendly. This study aims to analyze the factors influencing visit satisfaction, namely the effects of Muslim-friendly facilities and service quality on tourist satisfaction, with destination image as a mediating variable. The study employs a quantitative approach using SEM-PLS, with respondents selected through purposive sampling based on specific criteria. The results indicate that Muslim-friendly facilities do not have a direct effect on tourist satisfaction but have a significant effect on destination image. In contrast, service quality has a positive and significant effect on both tourist satisfaction and destination image. Furthermore, destination image fully mediates the effect of Muslim-friendly facilities on tourist satisfaction and partially mediates the effect of service quality on tourist satisfaction. These findings emphasize that strengthening destination image through improvements in facilities and service quality is a crucial strategy for enhancing tourist satisfaction at halal tourism destinations in Malang. This study is expected to contribute to the development of halal tourism in Malang. Keywords: destination image, muslim friendly facilities, tourist satisfaction, service quality, halal tourism.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210116012] [Pembimbing: Sufyati HS] [Ketua Penguji: Tati Handayani] [Penguji 1: Fadhli Suko Wiryanto] |
| Uncontrolled Keywords: | destination image, muslim friendly facilities, tourist satisfaction, service quality, halal tourism. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | NURUL KUSUMANINGRUM |
| Date Deposited: | 06 Apr 2026 04:29 |
| Last Modified: | 06 Apr 2026 04:29 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41154 |
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