FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN WISATAWAN MUSLIM DI DESTINASI HALAL JAKARTA DIMODERASI DENGAN CITRA DESTINASI

Akhdanaila Hikmah Wirawan, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN WISATAWAN MUSLIM DI DESTINASI HALAL JAKARTA DIMODERASI DENGAN CITRA DESTINASI. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (608kB)
[img] Text
AWAL.pdf
Download (1MB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (683kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (985kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (869kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 5.pdf
Download (508kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (653kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (436kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (3MB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (14MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (779kB)

Abstract

Tourism is a strategic sector that makes a significant contribution to the Indonesian economy, including Jakarta, which has high potential for developing halal tourism destinations. However, the fluctuation in the number of tourists indicates that there are still obstacles in promotion, accessibility, and the implementation of Islamic values in tourism services. This study aims to analyze the factors influencing the satisfaction of Muslim tourists at the halal destination of Jakarta, namely promotion, accessibility, and Islamic business ethics, with destination image as a moderating variable. The approach used is quantitative with a purposive sampling method at four halal destinations in Jakarta. Data were analyzed using path analysis and moderation tests thru the SEM-PLS method. This research model was able to explain 52.8% of the variation in tourist satisfaction. The research results indicate that promotion and Islamic business ethics have a positive and significant influence on tourist satisfaction, while accessibility does not have a significant impact. Additionally, destination image does not moderate the relationship between promotion and accessibility and satisfaction, but it does moderate the influence of Islamic business ethics in a negative direction. This finding confirms the importance of strengthening promotional strategies and improving Islamic value-based services as the main efforts to increase Muslim tourist satisfaction at the halal destination of Jakarta.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2210116020] [Pembimbing: Tati Handayani] [Ketua Penguji: Sufyati HS] [Penguji 1: Diva Azka Karimah]
Uncontrolled Keywords: Accessibility, Destination Image, Islamic Business Ethics, Promotion, Tourism Satisfaction
Subjects: L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1)
Depositing User: AKHDANAILA HIKMAH WIRAWAN
Date Deposited: 08 Apr 2026 08:41
Last Modified: 08 Apr 2026 08:41
URI: http://repository.upnvj.ac.id/id/eprint/41124

Actions (login required)

View Item View Item