Moreno Satria Wibawa, . (2025) PENGARUH INVESTMENT KNOWLEDGE, HERDING, DAN REGRET AVERSION PADA KEPUTUSAN INVESTASI GENERASI Z PEKERJA INDUSTRI KREATIF DIGITAL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The presence of finfluencers, often used as a reference by Generation Z to help make investment decisions today. However, the unclear competence of finfluencers and Generation Z's inadequate investment knowledge make them prone to behavioral biases that could potentially lead to irrational decisions and the risk of investment losses. Herding bias has the potential to result in investment losses that can cause Generation Z to experience another behavioral bias, namely Regret Aversion. This quantitative study was conducted to determine how investment knowledge, herding, and regret aversion influence investment decisions among Generation Z Digital Creative Industry Workers in DKI Jakarta. The sample consisted of 100 respondents based on nonprobability sampling and purposive sampling as the sampling technique. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used as the data analysis method using SmartPLS 4.0 software. It was found that investment knowledge and herding had a positive and significant effect on investment decisions. However, it was found that regret aversion did not have a significant effect on investment decisions. The implication of these findings is that in making investment decisions, Generation Z digital creative industry workers are still influenced by behavioral biases and are advised to increase their investment knowledge in order to be more rational in making investment decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No. Panggil: 2210111142] [Pembimbing: Sri Mulyantini] [Penguji 1: Ardhiani Fadila] [Ketua Penguji: Wahyudi] |
| Uncontrolled Keywords: | Investment Knowledge, Herding, Regret Aversion, Investment Decision, And Generation Z |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1) |
| Depositing User: | MORENO SATRIA WIBAWA |
| Date Deposited: | 25 Mar 2026 07:26 |
| Last Modified: | 25 Mar 2026 07:26 |
| URI: | http://repository.upnvj.ac.id/id/eprint/41070 |
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