PERLUASAN PASAR EKSPOR MNC DARI EMERGING MARKET KE PASAR NEGARA MAJU: Studi Kasus PT Semen Indonesia (Persero) Tbk Ke Pasar Amerika Serikat Tahun 2021-2025

2110412139, . (2025) PERLUASAN PASAR EKSPOR MNC DARI EMERGING MARKET KE PASAR NEGARA MAJU: Studi Kasus PT Semen Indonesia (Persero) Tbk Ke Pasar Amerika Serikat Tahun 2021-2025. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

In the last two decades, there has been a lot of research related to market expansion carried out by companies from developed countries to developing countries and from developing countries to other developing countries. However, research related to market expansion by companies from emerging market countries to developed countries is still limited. Therefore, the author conducted a study on the export market expansion efforts of PT Semen Indonesia (Persero) Tbk as a company from an emerging market country to the United States as a developed country. The purpose of this study is to provide an analysis of the strategy used by PT Semen Indonesia (Persero) Tbk as an MNC from an emerging market to enter the developed country market, namely the United States, in 2021-2025. In this study, the author used the Linkage, Leverage, and Learning (LLL) framework to analyze the case studied. This research is qualitative using a case study approach. The data obtained in this study came from the results of interviews with research subjects and the official websites of related companies. The results of the study indicate that the strategy used by SIG in expanding its market to the United States is by making an alliance (linkage) with Taihayo Cement Corporation (TCC), followed by utilizing TCC's influence to reach the United States market, and internalizing the knowledge and experience (learning) obtained through the integration and utilization of the TCC network.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110412139] [Pembimbing: Hartanto] [Penguji 1: Shanti Darmastuti] [Penguji 2: Andi Kurniawan]
Uncontrolled Keywords: PT Semen Indonesia (Persero) Tbk, market expansion, The United States of America.
Subjects: H Social Sciences > HB Economic Theory
J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: RAHMAT ISKANDAR
Date Deposited: 09 Sep 2025 02:03
Last Modified: 09 Sep 2025 02:03
URI: http://repository.upnvj.ac.id/id/eprint/40113

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