PENGARUH CORPORATE CULTURE DAN EMPLOYEE READINESS DALAM MEWUJUDKAN VISI PT CITILINK DENGAN EMPLOYEE WELLBEING SEBAGAI VARIABEL MODERASI

Adnan Husna Yusuf, . (2025) PENGARUH CORPORATE CULTURE DAN EMPLOYEE READINESS DALAM MEWUJUDKAN VISI PT CITILINK DENGAN EMPLOYEE WELLBEING SEBAGAI VARIABEL MODERASI. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to comprehensively examine the role of Corporate Culture and Employee Readiness in supporting the realization of PT Citilink Indonesia’s strategic vision as a “World-Class Low-cost Airline,” with Employee Wellbeing positioned as a moderating variable. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, involving 250 respondents from various directorates PT Citilink Indonesia’s. The results reveal that an organizational culture emphasizing the principles of Simple, Prompt, and Polite significantly contributes to enhancing employees’ readiness to embrace organizational change. This readiness is a critical factor in improving organizational effectiveness in achieving the company’s vision. Furthermore, dimensions of Employee Wellbeing including emotional, social, psychological, and financial aspects strengthen the relationship between Corporate Culture and individual readiness, thereby creating a synergy that supports the company’s strategic transformation. These findings offer theoretical contributions to change management models in the aviation sector and provide practical insights for human resource development focused on sustainable competitive advantage.

Item Type: Thesis (Tesis)
Additional Information: [No. Panggil : 2310121037] [Pembimbing : Iwan Kresna Setiadi] [Penguji 1 : Ivan Yulivan] [Penguji 2 : Jubei Levianto]
Uncontrolled Keywords: Corporate Culture, Employee Readiness, Employee Wellbeing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2)
Depositing User: ADNAN HUSNA YUSUF
Date Deposited: 22 Aug 2025 09:13
Last Modified: 22 Aug 2025 09:13
URI: http://repository.upnvj.ac.id/id/eprint/39700

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