BUDAYA KAIZEN DI COVER CORPORATION (STUDI KASUS: VTUBER HOLOLIVE INDONESIA)

Farhan Makarim, . (2025) BUDAYA KAIZEN DI COVER CORPORATION (STUDI KASUS: VTUBER HOLOLIVE INDONESIA). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (135kB)
[img] Text
AWAL.pdf
Download (821kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (260kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (229kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (239kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (271kB)
[img] Text
BAB 5.pdf
Restricted to Repository UPNVJ Only
Download (1MB)
[img] Text
BAB 6.pdf
Download (191kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (182kB)
[img] Text
Riwayat Hidup.pdf
Restricted to Repository UPNVJ Only
Download (105kB)
[img] Text
Lampiran.pdf
Restricted to Repository UPNVJ Only
Download (2MB)
[img] Text
Hasil Plagiarisme.pdf
Restricted to Repository staff only
Download (436kB)
[img] Text
Artikel KI.pdf
Restricted to Repository staff only
Download (324kB)

Abstract

Cover Corporation, a Japanese startup founded by Motoaki Tanigo, has successfully integrated Kaizen, a philosophy centered on continuous improvement, into its global expansion strategy, particularly in the rapidly growing virtual YouTuber (VTuber) industry. This study aims to analyze how Kaizen principles have influenced Cover Corporation's operational efficiency and content adaptation in the Indonesian market, which is characterized by its unique cultural, social, and economic environment. The research identifies the primary elements of Kaizen, including employee involvement, incremental improvements, and waste elimination, and examines their practical application in Cover Corporation’s international expansion. Hololive Indonesia, as a case study, represents a novel intersection of Japanese pop culture, technology, and virtual entertainment. This research highlights the challenges Cover Corporation faced in adapting its content to local preferences, while maintaining the global identity of Hololive. This research employs a qualitative approach. This research obtain data through observations and official document, to offer insights into the intersection of Japanese business culture and international market dynamics. The finding of this research suggest that Kaizen not only enhances Cover Corporation expansion in Indonesia but also strengthens the brand's appeal of Hololive by fostering innovation, local engagement.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810412070] [Pembimbing: Musa Maliki] [Penguji 1: M. Chairil Akbar S.] [Penguji 2: Nurfarah Nidatya]
Uncontrolled Keywords: Cover Corporation, Kaizen culture, international expansion, multinational corporation
Subjects: J Political Science > JZ International relations
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1)
Depositing User: FARHAN MAKARIM
Date Deposited: 14 Aug 2025 00:50
Last Modified: 14 Aug 2025 00:50
URI: http://repository.upnvj.ac.id/id/eprint/39409

Actions (login required)

View Item View Item