FORMULASI STRATEGI PEMASARAN KLINIK KECANTIKAN SHINEAMARA CIBUBUR BOGOR MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Dean Ramadhan, . (2025) FORMULASI STRATEGI PEMASARAN KLINIK KECANTIKAN SHINEAMARA CIBUBUR BOGOR MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

Shineamara Aesthetic Clinic is one of the aesthetic clinics located in Cibubur Bogor area and adjacent to various similar clinics that offer various service standards. Shineamara has not been able to fully compete with competitors, resulting in unstable income and number of customer visits due to limited market share. Therefore, it is necessary to design a company strategy to determine the most appropriate strategy to be implemented. The methods used in this research include IFE matrix, EFE matrix, IE matrix, SPACE matrix, SWOT matrix, and QSPM. The results showed there were 6 Strengths, 5 Weaknesses, 6 opportunities, and 5 Threats. Shineamara's position in the IE matrix is in quadrant II with the grow and build category, and in the SPACE matrix is in quadrant I with the aggressive category. Based on SWOT analysis, 11 alternative strategies were obtained, which were then evaluated using QSPM. Of the 11 alternative strategies, strategies that can be prioritized based on QSPM are selected. The highest Sum Total Attractive Score value of 6.03 is obtained, namely the strategy of aggressively increasing Instagram & Tiktok social media advertising campaigns with Influencers.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110312007] [Pembimbing: Nanang Alamsyah] [Penguji 1: Nur Fajriah] [Penguji 2: Santika Sari]
Uncontrolled Keywords: Aesthetic Clinic, Corporate Strategy, IFE, EFE, IE, SPACE, SWOT, QSPM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Teknik > Program Studi Teknik Industri (S1)
Depositing User: DEAN RAMADHAN
Date Deposited: 08 Aug 2025 07:01
Last Modified: 08 Aug 2025 07:01
URI: http://repository.upnvj.ac.id/id/eprint/39040

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