ANALISIS PERKEMBANGAN PEMBELIAN EMAS SECARA CICIL DAN SECARA TUNAI PADA PT BANK SYARIAH INDONESIA TBK

Nurwulan Shofia Hasna, . (2025) ANALISIS PERKEMBANGAN PEMBELIAN EMAS SECARA CICIL DAN SECARA TUNAI PADA PT BANK SYARIAH INDONESIA TBK. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze the development of gold purchases through installment and cash schemes at PT. Bank Syariah Indonesia, Tbk. A descriptive quantitative approach was employed by distributing questionnaires to 96 active BSI customers who had purchased gold either in installments or in cash. The results show that most respondents have a positive perception of the gold installment product, motivated by ease in managing personal finances and payment flexibility. Customer satisfaction toward gold purchasing services was also high, especially in terms of transaction speed, clarity of product information, and reasonable margin offered. The study concludes that BSI’s gold installment product has successfully positioned itself as an inclusive, practical, and Sharia-compliant investment solution. The findings suggest the importance of enhancing Islamic financial literacy and developing digital services to improve customer accessibility and loyalty toward the installment-based gold investment product.

Item Type: Thesis (Tugas Akhir)
Additional Information: [No. Panggil: 2210101066] [Pembimbing: Kery Utami] [Penguji 1: Agus Kusmana] [Ketua Penguji: Subur]
Uncontrolled Keywords: Gold Installment, Cash Purchase, Customer Perception, Motivation, Customer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII)
Depositing User: NURWULAN SHOFIA HASNA
Date Deposited: 04 Sep 2025 13:27
Last Modified: 04 Sep 2025 13:27
URI: http://repository.upnvj.ac.id/id/eprint/39022

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