Lashot Ria Ingrid Melanika, . (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK INVESTASI DIGITAL DIMEDIASI BEHAVIORAL INTENTION. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (210kB) |
|
Text
AWAL.pdf Download (884kB) |
|
Text
BAB 1.pdf Restricted to Repository UPNVJ Only Download (343kB) |
|
Text
BAB 2.pdf Restricted to Repository UPNVJ Only Download (393kB) |
|
Text
BAB 3.pdf Restricted to Repository UPNVJ Only Download (701kB) |
|
Text
BAB 4.pdf Restricted to Repository UPNVJ Only Download (657kB) |
|
Text
BAB 5.pdf Download (143kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (199kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (190kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (17MB) |
|
Text
ARTIKEL KI.pdf Restricted to Repository staff only Download (576kB) |
Abstract
This study aims to analyze the influence of Social Influence, Personal Innovativeness in IT, and Behavioral Intention on Purchase Intention in context of using DANA Application for digital gold investment. The study employs a quantitative method using the Partial Least Square (PLS) approach, supported by SmartPLS 4.0 software, to test the proposed hypotheses. The results of data analysis indicate : (1) Social Influence has a significant impact on Purchase Intention; (2) Personal Innovativeness in IT has a stronger influence on Purchase Intention compared to Social Influence; (3) Behavioral Intention has the highest direct impact on Purchase Intention; (4) Social Influence influences Purchase Intention through Behavioral Intention, highlighting the role of social factors in shaping user interest in digital gold investment; and (5) Personal Innovativeness in IT influences Purchase Intention through Behavioral Intention, demonstrating the importance of users' willingness to explore and adopt new financial technologies. These findings emphasize critical role of Social Influence, Personal Innovativeness in IT, and Behavioral Intention in shaping consumers’ Purchase Intention for digital gold investment products through the DANA. Therefore, it is recommended DANA optimize its marketing strategies, enhance product innovation, and strengthen consumer engagement to increase interest and trust in its digital gold investment services.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. Panggil: 2110121050] [Pembimbing: Maria Assumpta Wikantari] [Penguji 1: Prasetyo Hadi] [Penguji 2: Muhammad Anwar Fathoni] |
| Uncontrolled Keywords: | Social Influence, Personal Innovativeness in IT, Behavioral Intention, Purchase Intention, Digital Gold Investment. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | LASHOT RIA INGRID MELANIKA |
| Date Deposited: | 21 Aug 2025 05:05 |
| Last Modified: | 30 Aug 2025 04:58 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38896 |
Actions (login required)
 |
View Item |