PENGARUH PENGALAMAN BERBAGI INFORMASI, KEPERCAYAAN DAN MANFAAT YANG DIPEROLEH TERHADAP PERILAKU BERBAGI INFORMASI (SURVEI FOLLOWERS GEN Z INSTAGRAM FOLKATIVE)

Jihan Aulia Tsabitha, . (2025) PENGARUH PENGALAMAN BERBAGI INFORMASI, KEPERCAYAAN DAN MANFAAT YANG DIPEROLEH TERHADAP PERILAKU BERBAGI INFORMASI (SURVEI FOLLOWERS GEN Z INSTAGRAM FOLKATIVE). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine the effect of information sharing experience, trust, and benefits obtained on information sharing behavior on Gen Z followers of the Folkative Instagram account. Generation Z, as active users of social media, has an important role in the dissemination of digital information. This study uses a quantitative approach through a survey of 400 respondents who are followers of the Folkative Instagram account and fall into the Gen Z category. Data was collected using google form and analyzed with SPSS version 27 through various tests, namely validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, and hypothesis testing. The results show that information sharing experience, trust in information sources, and perceived benefits significantly and positively influence information sharing behavior. That is, the more frequent and positive the sharing experience, the higher the trust in the content, and the greater the perceived benefits, the tendency to continue sharing information also increases. The effect of information sharing behavior on information sharing experience, trust, and benefits gained is 40.8% on information sharing behavior, while the rest is influenced by other factors outside the study.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411280] [Pembimbing: Drina Intyaswati] [Penguji 1: Siti Maryam] [Penguji 2: Puri Bestari Mardani]
Uncontrolled Keywords: Information Sharing Behavior, Trust, Benefits, Gen Z, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Z Bibliography. Library Science. Information Resources > ZA Information resources
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: JIHAN AULIA TSABITHA
Date Deposited: 28 Jul 2025 03:19
Last Modified: 06 Aug 2025 03:42
URI: http://repository.upnvj.ac.id/id/eprint/38834

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