Lulu Haura Kenisa, . (2025) UPAYA ENGLISH PREMIER LEAGUE DALAM MEMBANGUN IMAGE POSITIF DI INDONESIA TAHUN 2022-2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The English Premier League, as the most popular football league on the international stage, has been utilized as one of the key instruments of sports diplomacy by the British government. The popularity and global presence of the English Premier League extend beyond its origin in Europe to other regions, including Asia, particularly Indonesia. Indonesia, as one of the Southeast Asian countries with a significant number of English Premier League fans, has become a strategic region for the implementation of England’s sports diplomacy efforts. This study aims to analyze and elaborate on the branding initiatives implemented by the English Premier League through a series of programs directed at the Indonesian public during the 2022–2024 period, in order to build a positive image of the English Premier League as a non-state actor representing England. This research employs the concepts of sports diplomacy and nation branding, using a descriptive qualitative method to examine the phenomenon. Primary data were obtained through interviews, while secondary data were collected from online News portals, social media platforms, and official websites. This study finds that the English Premier League’s programs directed at Indonesian society have effectively built a positive image of the league. In addition, these programs contribute to England by shaping international perceptions of the nation through tourism, cultural, and societal aspects, in line with the framework proposed by Simon Anholt.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110412145] [Pembimbing: Hartanto] [Penguji 1: Mansur] [Penguji 2: Rizky Hikmawan] |
| Uncontrolled Keywords: | Sports Diplomacy, English Premier League, Positive Image, England, Indonesia. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Hubungan Internasional (S1) |
| Depositing User: | LULU HAURA KENISA |
| Date Deposited: | 19 Aug 2025 03:30 |
| Last Modified: | 19 Aug 2025 03:30 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38741 |
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