STRATEGI BRANDING SLEPET IMIN DALAM KAMPANYE PRESIDEN ANIES BASWEDAN DAN MUHAIMIN ISKANDAR PADA PEMILIHAN PRESIDEN TAHUN 2024

Achmad Danial Achyar, . (2021) STRATEGI BRANDING SLEPET IMIN DALAM KAMPANYE PRESIDEN ANIES BASWEDAN DAN MUHAIMIN ISKANDAR PADA PEMILIHAN PRESIDEN TAHUN 2024. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine how the "Slepet Imin" campaign strategy plays a role in forming a political branding of "Slepet Imin" in Muhaimin Iskandar. This study uses Kapferer's Brand Identity Prism theory. This study uses a qualitative method where data is collected through in-depth interviews with the Co-Founder of Ubah Bareng, the Advisory Board of the Anies Muhaimin Campaign Team, Political Observers, and the Community. The results of the study show that Muhaimin Iskandar has succeeded in building a political branding through his campaign program, namely "Slepet Imini". Although in terms of electability it did not help Cak Imin to win the 2024 ELECTION contest, the campaign team succeeded in increasing Cak Imin's popularity through his campaign program during the 2024 ELECTION period. This can be seen from the six Indicators of Kapferer's Brand Identity Prism theory. Overall, this study illustrates how a campaign program that was originally intended to help increase the electability of a candidate can actually form an identity that is known to many people. Keywords: Political Branding, Campaign Strategy, Slepet Imin, 2024 PRESIDENTIAL ELECTION

Item Type: Thesis (Skripsi)
Additional Information: [NO.Panggil: 2110413154] [Pembimbing: Abdul Ghofur] [Penguji 1: Ardli Johan] [Penguji 2: Aniqotul Ummah]
Uncontrolled Keywords: Political Branding, Campaign Strategy, Slepet Imin, 2024 PRESIDENTIAL ELECTION
Subjects: J Political Science > JA Political science (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik (S1)
Depositing User: ACHMAD DANIAL ACHYAR
Date Deposited: 08 Sep 2025 06:41
Last Modified: 08 Sep 2025 06:41
URI: http://repository.upnvj.ac.id/id/eprint/38716

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