Fenona Khoirun Nisa, . (2025) ANALISIS PERBANDINGAN HARGA EMAS DAN DAYA BELI MASYARAKAT DI TABUNGAN EMAS PT PEGADAIAN PERIODE 2020-2024. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This study aims to analyze the comparison between gold price fluctuations and the public’s purchasing power in gold savings investment at PT Pegadaian from 2020 to 2024. The research uses a descriptive quantitative method with a historical data approach, including monthly gold prices and customer transaction volumes. Seasonal pattern analysis is also applied to observe behavioral trends in investment decisions throughout the year. The findings reveal that gold prices consistently increased from IDR 911,000 per gram in 2020 to IDR 1,433,000 in 2024. However, this increase was not always accompanied by rising transaction volumes. In fact, 2022 and 2023 saw a decline in transactions despite higher prices, indicating that purchasing power, public perception, and corporate strategies play significant roles. The year 2024 demonstrated that with the right strategy—through digital innovation, financial education, and promotional efforts—customer interest can increase even when gold prices are high. In conclusion, while gold price fluctuations do affect investment interest, they are not the sole influencing factor.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101048] [Pembimbing: Wahyudi] [Penguji 1: Anita Nopiyanti] [Ketua Penguji: Mira Rahmi] |
| Uncontrolled Keywords: | Gold Price, Purchasing Power, Gold Savings, PT Pegadaian, Investment |
| Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | FENONA KHOIRUN NISA |
| Date Deposited: | 02 Sep 2025 02:53 |
| Last Modified: | 02 Sep 2025 02:53 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38688 |
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