Agus Riyanto, . (2025) PENGARUH DIGITAL TRUST DAN RISK PERCEPTION TERHADAP BEHAVIORAL INTENTION PADA BANK DIGITAL. Tesis thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
Digital transformation in the service sector requires a deeper understanding of the factors that affect users' Behavioral Intentions in using digital services. This study aims to analyze the influence of Trust and Risk Perception on Behavioral Intention, The research was conducted with a quantitative approach through a survey of 250 respondents who are active users of digital services in Indonesia, with an analysis technique using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The results of the analysis showed that Trust had a positive and significant effect on Behavioral Intention. Risk Perception also had a significant positive effect, indicating that users are willing to take risks as long as the benefits of the service are considered greater. Customer Satisfaction also had a significant positive effect on Behavioral Intention. This study provides a theoretical contribution in the form of findings that Risk Perception in the digital context does not always inhibit Behavioral Intentions, and shows that the role of In practical terms, the results recommend that digital service providers focus on building Trust separately from and manage Risk Perceptions through a transparent and educational approach.
| Item Type: | Thesis (Tesis) |
|---|---|
| Additional Information: | [No. panggil : 2310122025] [Pembimbing : Jubaedah] [Penguji 1 : Dewi Cahyani] [Penguji 2 : Ranila Suciati] |
| Uncontrolled Keywords: | Trust, Risk Perception, Behavioral Intention, Digital Services |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S2) |
| Depositing User: | AGUS RIYANTO |
| Date Deposited: | 19 Aug 2025 04:21 |
| Last Modified: | 19 Aug 2025 04:21 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38635 |
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