PENGARUH TERPAAN KONTEN TREN “MARRIAGE IS SCARY” DI TIKTOK TERHADAP PERSEPSI DAN SIKAP GENERASI Z (Studi pada komunitas Girls Beyond Circle)

Elvira Septiana, . (2025) PENGARUH TERPAAN KONTEN TREN “MARRIAGE IS SCARY” DI TIKTOK TERHADAP PERSEPSI DAN SIKAP GENERASI Z (Studi pada komunitas Girls Beyond Circle). Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to examine the extent to which exposure to the trending “Marriage is Scary” content on TikTok influences Generation Z’s perceptions and attitudes toward marriage. The research employs the Stimulus-Organism-Response (S-O-R) theory, which emphasizes the effect of media stimuli on individuals' internal processes (organism) that subsequently influence behavioral or attitudinal responses. A quantitative explanatory approach was used, utilizing a survey distributed through online questionnaires to 100 respondents from the Girls Beyond Circle community, representing Generation Z. The sampling technique applied was non-probability sampling with a quota sampling method. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4.0 software. The findings indicate that exposure to the “Marriage is Scary” trend content on TikTok has a significant influence on the formation of Generation Z’s perceptions and attitudes toward marriage. The perception formed was found to be a key element mediating the effect of media stimuli on attitudinal responses, highlighting that attitude change does not occur directly, but rather through an internal message interpretation process within the individual.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 2110411092] [Pembimbing: Vina Mahdalena] [Penguji 1: Uljanatunnisa] [Penguji 2: Hermina Manihuruk]
Uncontrolled Keywords: Content Exposure, TikTok, Perception, Attitude, Generation Z, S-O-R Theory.
Subjects: A General Works > AS Academies and learned societies (General)
H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: ELVIRA SEPTIANA
Date Deposited: 28 Aug 2025 09:35
Last Modified: 28 Aug 2025 09:35
URI: http://repository.upnvj.ac.id/id/eprint/38475

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