Fauzii Maulana Nurwahid, . (2025) DETERMINAN LOYALITAS KONSUMEN PADA RESTORAN SE'INDONESIA DI JABODETABEL. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
The increasing consumption of halal products in Indonesia has shown a positive trend that has contributed to the significant growth of halal restaurants, along with the increasing demand for food services that comply with sharia principles. This phenomenon is also inseparable from the rapid development of the culinary industry in Indonesia which is increasingly diverse and competitive. This study aims to examine the effect of halal awareness, social media marketing, brand image, and consumer trust on consumer loyalty in Se'indonesia restaurants. A quantitative approach is used in this study with a survey method through distributing questionnaires to Muslim consumers who have visited Se'indonesia restaurants. Data analysis was carried out using the Partial Least Square (PLS) method. The results of this study indicate that the variables of halal awareness, social media marketing, brand image, and consumer trust partially affect consumer loyalty. The results of this study are expected to be an important reference for policy makers and business actors to strengthen the competitiveness of the halal culinary industry in Indonesia, especially in the face of competitive market dynamics and increasingly aware of product halalness.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 2110116059] [Pembimbing: Fitri Yetty] [Penguji 1: Ade Nur Rohim] [Penguji 2: Lili Puspita Sari] |
| Uncontrolled Keywords: | Brand Image, Consumer Trust, Halal Awareness and Consumer Loyalty |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Syariah (S1) |
| Depositing User: | FAUZII MAULANA NURWAHID |
| Date Deposited: | 04 Sep 2025 07:10 |
| Last Modified: | 04 Sep 2025 07:10 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38261 |
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