Dinda Clara Urbaningrum, . (2025) STRATEGI PROMOSI DALAM MENINGKATKAN MINAT MENABUNG TERHADAP PRODUK BLUSVING DI BLU BCADIGITAL. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This paper aims to determine the influence of marketing strategies on people's interest in saving using the bluSaving product in the blu BCA Digital application. bluSaving is one of the superior features of blu BCA Digital that allows users to save digitally with various conveniences and flexibility. This paper uses a questionnaire method to respondents who have used the blu application. Based on the data obtained, the majority of respondents stated that blu provides ease of use, its marketing strategy is quite effective, and the product features provided are quite informative and attractive. However, improvements are still needed in the educational aspect, especially regarding the advantages of using blu compared to similar products from other financial service providers. More comprehensive education will help users understand the added value of the bluSaving product and ultimately increase interest in saving in the community. This can also build public trust in blu's digital banking services in the long term and can strengthen user loyalty to the platform.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No. Panggil: 2210101016] [Pembimbing: Agus Kusmana] [Penguji 2: Subur] [Penguji 1: Diana Triwardhani] |
| Uncontrolled Keywords: | Blusaving, Marketing strategy, Interest in saving, Digital banking, BLU BCADigital |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | DINDA CLARA URBANINGRUM |
| Date Deposited: | 19 Aug 2025 07:50 |
| Last Modified: | 19 Aug 2025 07:50 |
| URI: | http://repository.upnvj.ac.id/id/eprint/38181 |
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