PENGARUH SERVICE QUALITY, FOOD QUALITY, PRICE PERCEPTION DAN STORE ATMOSPHERE TERHADAP PURCHASE DECISION PADA RASA RESTAURANT

NABYL SYAHPUTRA KASIM, . (2025) PENGARUH SERVICE QUALITY, FOOD QUALITY, PRICE PERCEPTION DAN STORE ATMOSPHERE TERHADAP PURCHASE DECISION PADA RASA RESTAURANT. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

[img] Text
ABSTRAK.pdf
Download (235kB)
[img] Text
AWAL.pdf
Download (615kB)
[img] Text
BAB 1.pdf
Restricted to Repository UPNVJ Only
Download (431kB)
[img] Text
BAB 2.pdf
Restricted to Repository UPNVJ Only
Download (390kB)
[img] Text
BAB 3.pdf
Restricted to Repository UPNVJ Only
Download (571kB)
[img] Text
BAB 4.pdf
Restricted to Repository UPNVJ Only
Download (635kB)
[img] Text
BAB 5.pdf
Download (242kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (265kB)
[img] Text
RIWAYAT HIDUP.pdf
Restricted to Repository UPNVJ Only
Download (134kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository UPNVJ Only
Download (922kB)
[img] Text
HASIL PLAGIARISME.pdf
Restricted to Repository staff only
Download (21MB)
[img] Text
ARTIKEL KI.pdf
Restricted to Repository staff only
Download (675kB)

Abstract

This study is included in the category of quantitative research that aims to determine the effect of service quality variables, food quality, price perception and store atmosphere on purchasing decision variables. The method used in this study is to conduct quantitative descriptive analysis with data obtained by distributing questionnaires. For the sampling technique in this study, the purposive sampling technique was used with a total number of respondents in this study, namely 129 consumer respondents of Rasa Restaurant at AYANA Midplaza Jakarta. In this study, data analysis used with the SmartPLS 4.0 software tool, the results of data processing in this study found that (1) service quality has an influence on purchasing decisions with a f-value of 3.398> 1.979 f-table; (2) food quality has an influence on purchasing decisions with a f-value of 3.530> 1.979 f-table; (3) price perception has an influence on purchasing decisions with a f-value of 5.732> 1.979 f-table; (4) The store atmosphere has no influence on purchasing decisions with a calculated f-value of 0.868 <1.979 f-table; Based on the value of R Adjusted of 0.872, the variables of service quality, food quality and price perception can be said to have an influence of 87.2% on the purchasing decision variable.

Item Type: Thesis (Skripsi)
Additional Information: No.Panggil: 2010111087 [Pembimbing: Diana Triwardhani] [Penguji 1: Bernadin Dwi Mardiatmi] [Penguji 2: Pusporini]
Uncontrolled Keywords: service quality, food quality, price perception, store atmosphere, purchase decision, rasa restaurant.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User: NABYL SYAHPUTRA KASIM
Date Deposited: 11 Aug 2025 01:50
Last Modified: 11 Aug 2025 01:50
URI: http://repository.upnvj.ac.id/id/eprint/38004

Actions (login required)

View Item View Item