ANALISIS KEPUTUSAN PEMBELIAN PRODUK SEA MAKEUP DI PLATFORM TIK TOK

Aishya Syahrani Octavia, . (2025) ANALISIS KEPUTUSAN PEMBELIAN PRODUK SEA MAKEUP DI PLATFORM TIK TOK. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to determine, analyze, and prove the influence of Social Media Marketing, Brand Image, Discount, Product Quality on Purchase Decisions for Sea Makeup products on the Tik Tok Platform. The population that is the focus of this study is consumers who have knowledge and interest in buying Sea Makeup products, with a sample size of 103 respondents aged 17 years and over and active in Jakarta, using the purposive sampling method. This study applies a quantitative approach and utilizes SmartPLS 4.0 software for data processing. The results of the study indicate that: (1) Social Media Marketing has a significant influence on purchasing decisions for Sea Makeup products on the Tik Tok platform.(2) Brand Image has a significant effect on Purchase Decisions for Sea Makeup products on the Tik Tok platform, (3) Discounts have a significant effect on purchase decisions for Sea Makeup products on the Tik Tok platform (4) Product Quality has a significant effect on Purchase Decisions for Sea Makeup products on the Tik Tok platform.

Item Type:	Thesis (Skripsi)
Additional Information:	[No. Panggil: 2110111248] [Pembimbing: Dienni Ruhjatini Sholihah [Penguji 1: Miguna Astuti] [Penguji 2: Guntur Syahputra Saragi]
Uncontrolled Keywords:	Social Media Marketing, brand image, Discount, Product Quality, Purchase Decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Manajemen (S1)
Depositing User:	AISHYA SYAHRANI OCTAVIA
Date Deposited:	02 Sep 2025 07:29
Last Modified:	02 Sep 2025 07:32
URI:	http://repository.upnvj.ac.id/id/eprint/38001

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