Maulana Yulristha Cabesthany, . (2025) PELAKSANAAN PEMASARAN CICILAN EMAS PADA BANK MUAMALAT KANTOR CABANG CINERE. Tugas Akhir thesis, Universitas Pembangunan Nasional Veteran Jakarta.
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Abstract
This final project report discusses the "Implementation of Gold Installment Marketing at Bank Muamalat Cinere Branch." This research analyzes the effectiveness of marketing Sharia-compliant gold installment products, identifies supporting and inhibiting factors, and recommends more effective strategies. The product offers safe, affordable, and transparent gold investment using a 7P marketing mix approach. The study findings highlight key product advantages such as low margins, 0% down payment, tenors up to 10 years, and education on asset diversification, all contributing to increased public trust. Educational and active promotional strategies (both digital and direct socialization) successfully attracted customer interest. However, the main challenges identified were a lack of public understanding of the product's benefits and market competition. Recommendations include enhancing education, optimizing digital services, and fostering strategic collaborations for more effective marketing and improved competitiveness. This research contributes to developing marketing strategies for Sharia-based gold banking products and serves as a valuable reference for similar institutions.
| Item Type: | Thesis (Tugas Akhir) |
|---|---|
| Additional Information: | [No.Panggil: 2210101021] [Pembimbing: Diana Triwardhani] [Pemguji 1 : Suharyati] [Penguji 2 : Agus Kusmana] |
| Uncontrolled Keywords: | marketing strategy, gold installment, Sharia bank, 7P marketing mix, marketing efficiency, public education. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) Fakultas Ekonomi dan Bisnis > Program Studi Perbankan dan Keuangan (DIII) |
| Depositing User: | MAULANA YULRISTHA CABESTHANY |
| Date Deposited: | 06 Aug 2025 01:40 |
| Last Modified: | 06 Aug 2025 07:52 |
| URI: | http://repository.upnvj.ac.id/id/eprint/37265 |
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