STRATEGI KOMUNIKASI PERUSAHAAN ASTRA CREDIT COMPANIES DALAM MENSOSIALISASIKAN BUDAYA ORGANISASI MELALUI MEDIA SOSIAL INSTAGRAM

Felicia Intan Rusiana Sitorus, . (2025) STRATEGI KOMUNIKASI PERUSAHAAN ASTRA CREDIT COMPANIES DALAM MENSOSIALISASIKAN BUDAYA ORGANISASI MELALUI MEDIA SOSIAL INSTAGRAM. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.

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Abstract

This study aims to analyze how the implementation of the use of Instagram social media @accways_channel in socializing cultural values to employees of Astra Credit Companies. The type of research used is qualitative descriptive. The determination of the informant or source of the data interviewed was carried out purposively, the researcher used four stages of data analysis according to Miles & Huberman, namely data collection, data reduction, data presentation, and withdrawal/verification with data triangulation. The results of the study show that Astra Credit Companies (ACC)'s communication strategy in socializing organizational culture through Instagram social media has proven to be effective in strengthening company culture, increasing employee engagement, and building a positive image among the public. Through content that reflects core values such as integrity, cooperation, and consumer satisfaction, ACC successfully communicates a harmonious and harmonious work culture.

Item Type: Thesis (Skripsi)
Additional Information: [No.Panggil: 1810411110] [Pembimbing: Lusia Handayani] [Penguji 1: Witanti Prihatiningsih] [Penguji 2: Nuril Ashivah Misbah]
Uncontrolled Keywords: Communication Strategy, Organizational Culture, Social Media, Instagram
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1)
Depositing User: FELICIA INTAN RUSIANA SITORUS
Date Deposited: 21 Aug 2025 03:15
Last Modified: 21 Aug 2025 03:15
URI: http://repository.upnvj.ac.id/id/eprint/36763

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