Dimas Dzaki Rahmatullah, . (2025) SITUASIONAL KRISIS PADA KASUS TUTUPNYA GERAI WARUNK UPNORMAL INDONESIA. Skripsi thesis, Universitas Pembangunan Nasional Veteran Jakarta.
This is the latest version of this item.
![[img]](http://repository.upnvj.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (33kB) |
|
Text
AWAL.pdf Download (831kB) |
|
Text
BAB I.pdf Restricted to Repository UPNVJ Only Download (322kB) |
|
Text
BAB II.pdf Restricted to Repository UPNVJ Only Download (315kB) |
|
Text
BAB III.pdf Restricted to Repository UPNVJ Only Download (563kB) |
|
Text
BAB IV.pdf Restricted to Repository UPNVJ Only Download (1MB) |
|
Text
BAB V.pdf Download (256kB) |
|
Text
Daftar Pustaka.pdf Download (368kB) |
|
Text
RIWAYAT HIDUP.pdf Restricted to Repository UPNVJ Only Download (445kB) |
|
Text
LAMPIRAN.pdf Restricted to Repository UPNVJ Only Download (360kB) |
|
Text
HASIL PLAGIARISME.pdf Restricted to Repository staff only Download (2MB) |
|
Text
Artikel KI.pdf Restricted to Repository staff only Download (507kB) |
Abstract
The Covid-19 pandemic has had a significant impact on Warunk Upnormal, which experienced a decline in performance due to the implementation of the Community Activity Restrictions (PPKM). This decrease in visitors resulted in a 40% drop in sales in 2020. Despite efforts to innovate and adapt to the pandemic conditions, several Warunk Upnormal outlets were forced to close permanently, including those in Bali, Karawang, Palembang, Depok, and other locations. The closure of these outlets led to a company crisis, which, although natural, could have positive outcomes if managed well. This study uses a quantitative approach with a descriptive method to depict the characteristics of the observed phenomenon. A case study was chosen to analyze the complex factors that led to the closure of the outlets, such as changes in consumer preferences, business competition, and economic conditions. This research focuses on the closure of Warunk Upnormal outlets in Jakarta, which is the largest business and culinary hub in Indonesia. The findings indicate that the decline in public interest in Warunk Upnormal, coupled with increasing competition from new, more appealing cafes, contributed to the crisis faced by the company. Consumer dissatisfaction with the products and services, as well as ineffective promotional strategies, exacerbated the situation. The reduced attractiveness of Warunk Upnormal in the Jakarta market highlights the need for the company to adapt more quickly to changing consumer trends in order to remain competitive.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | [No.Panggil: 1810411209] [Pembimbing: Radita Gora Tayibnapis] [Penguji 1: Yani Hendrayani] [Penguji 2: Windhiadi Yoga Sembada] |
| Uncontrolled Keywords: | Covid-19 pandemic, business competition, Community Activity Restrictions (PPKM), promotional strategies, changes in consumer preferences. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi (S1) |
| Depositing User: | DIMAS DZAKI RAHMATULLAH |
| Date Deposited: | 25 Mar 2025 01:22 |
| Last Modified: | 25 Mar 2025 01:22 |
| URI: | http://repository.upnvj.ac.id/id/eprint/36588 |
Available Versions of this Item
-
SITUASIONAL KRISIS PADA KASUS TUTUPNYA GERAI WARUNK UPNORMAL INDONESIA. (deposited 24 Mar 2025 07:46)
- SITUASIONAL KRISIS PADA KASUS TUTUPNYA GERAI WARUNK UPNORMAL INDONESIA. (deposited 25 Mar 2025 01:22) [Currently Displayed]
Actions (login required)
 |
View Item |